Amava eBrand ye-Pop-Up I-Lays Signature ngamava ebrand ye-pop-up adalwe malunga neetships zetapile. La mava enziwa kwiindawo zexeshana ngaphakathi kweevenkile ezikhethekileyo, apho ibhari yeetships ye-mixology isebenza njengeqonga elincinci. Iindwendwe zibukela umboniso ophilayo apho iincasa ezizodwa zenziwa ngesandla phambi kwazo. Le ndlela yomdlalo weqonga nesebenzisa iimvakalelo ezininzi iyibona ngokutsha indlela ezinikwa ngayo, ezingcanywa ngayo nezabelwana ngayo iitships. Injongo kukufikelela kubathengi abaselula abaxabisa amava okwenyani kunye nokwabelana ngokwentlalo. Isahlulo sokuqala saboniswa kwivenkile enkulu iLane Crawford.
Igama leprojekthi : Lays Signature , Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo Design & Innovation .
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kwiminyhadala kwaye kwenzeka nokhuphiswano loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo oluninzi lwezinto ezintsha, ezitsha, ezendalo kunye neziyilayo kunye nemisebenzi yoyilo eyenzekayo.
