Uphawu I-Kaleido Mall ibonelela ngeendawo zokuzonwabisa ezininzi, kubandakanya iivenkile ezinkulu, isitrato sabahambi ngeenyawo, kunye neplani yasesplanade. Kolu luyilo, abaqulunqi basebenzise iipateni ze-kaleidoscope, enezinto ezijijileyo, ezinemibala ezinjengeebhlukhwe okanye iibhlubhi. I-Kaleidoscope isuselwa kwi-Greek yakudala i-καλός (intle, ubuhle) kunye ne-εἶδος (oko kubonakala). Ngenxa yoko, iipateni ezahlukeneyo zibonisa iinkonzo ezahlukeneyo. Iifom ziyaguquka rhoqo, zibonisa ukuba iMall izama ukumangaliswa kwaye ibangele umdla kubakhenkethi.
Igama leprojekthi : Kaleido Mall, Igama labayili : Dongdao Creative Branding Group, Igama lomthengi : Kaleido Mall.
Lo uyilo olumangalisayo luwinne ibhaso lesilivere kwiqhinga lobugcisa beegrafiki, umzobo kunye noyilo lwonxibelelwano olubonakalayo. Ngokuqinisekileyo kufanele ubukele uluhlu lomsebenzi woyilo lwabaqulunqi abaphumelele isilivere, ukuze ufumanise ezinye izinto ezininzi ezintsha, ezintsundu, ezingeyonto yabanye, nezenziwe ngobuchule kwiigrafikhi, imizobo, nakumyinge woyilo lonxibelelwano olubonakalayo.
