Ukupakishwa Kwebhotile Uyilo lwebhotile luphefumlelwe yindalo kunye nemigaqo ye-biomimicry ngokukodwa ifom ye-apula elumayo. Oku kwakusenzelwa ukubonisa umgangatho we-organic wemveliso ngaphakathi. Le anatomy iphumela kwiimilo ezihambelanayo ezithi xa zibekwe ecaleni kwenye kwiishelufa okanye ngexesha lothutho zivumele ukongiwa kwendawo. Igama le-brand libhalwe kwileyibhile nge-calligraphy enesitayile. Le calligraphy ikhupha umbala kunye nokubonakala kwengca ebhityileyo njengokunqwala kwiNdalo.
Igama leprojekthi : Yan, Igama labayili : Backbone Branding, Igama lomthengi : Backbone Branding.
Olu loyilo lubalaseleyo luphumelele imbasa yoyilo yeplatinam kukhuphiswano loyilo lokupakisha. Ngokuqinisekileyo kuya kufuneka ubone iplatinam yoyilo lweepotifoliyo yoyilo lokufumanisa ezinye izinto ezintsha, ezintsha, zokuqala kunye noyilo loyilo olusebenzayo.
