Ukupakishwa Le phakheji yenziwa njengeprojekthi yophawu lwegcisa leentyatyambo. Zonke izixhobo ze-brand zenziwe kumbala ongwevu ofanayo, obonisa imibala yokwenyani yeentyatyambo. Ukupakishwa kuyilwe ngombala olula we-achromatic ukuze ungaphazamisi umgangatho womsebenzi wegcisa lomxumi. Isimboli isekwe kuchwethezo lonobumba wesiJapan othetha "intyatyambo", kwaye zonke izixhobo zophawu zenziwe malunga nolu simboli. Ngokusebenzisa le "kanji" uphawu, umxhasi unxibelelane nabathengi ngesikhundla sakhe njengegcisa leentyatyambo laseJapan.